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5 Common SUP Beginner Mistakes

Standup Paddle Boarding (SUP) is for everyone. Well, it can be for everyone. Sadly, there are those who become deterred after their first paddle and sign off on the ocean sport. So what exactly goes wrong for that percentile of potential paddlers? Is it the cold wet element or the sore muscles the morning after? There are countless reasons this comes about, but what it boils down to is the sport is more technical than it looks. If you have never stand up paddled before, then you my friend, are a beginner. I have accumulated the top mistakes I see new paddlers make in order to give you a jump... Read more »

Posted on 21 July 2014 | 6:00 pm

Initiation Paddle

It was late June and a warm night was about to fall. I had let the rest of the staff go home and I stood behind the counter, counting the sales for the day. I heard a group coming through the back door and looked up to see a gaggle of guides, mermaids and friends mosey through the back door. They shouted their hellos and set about socializing and putting on gear. I watched the group from the safety of my well worn shop stool and started to pack up for the day. I hiked my backpack up onto my back when the co-founder of CIO asked me where I... Read more »

Posted on 7 July 2014 | 5:47 pm

A Locals Guide to Santa Barbara

I recently moved back to Santa Barbara after being away for four years and it feels like I am seeing the town in a whole new light. When asked where I was from, the most common response I received when I spoke of my hometown was “Why did you leave?” To tell the truth, now that I am back, I really don’t know. Santa Barbara has so much to offer whether it is windy and foggy or sunny and hot. As a local re-discovering the places, I thought I could share with you some of my favorite hidden hometown spots. Sort of an insiders guide to Santa Barbara. Check out... Read more »

Posted on 21 June 2014 | 11:49 am

Mermaids Sighted on Ocean Day

When my sister and I were younger, we were infatuated with the Disney Princess “The Little Mermaid”. All we wanted was to grow up to be mermaids and swim “under the sea”. This past Sunday, I had the opportunity to make that dream come true. I attended the World Ocean Day celebration put forth by Channel Islands Outfitters and the Save The Mermaids. The ocean-friendly group consisted of men and women who cleaned up both Goleta beach and Leadbetter Beach that day; searching for plastic and waste that could harm our ocean friends. The choice to call the founders “mermaids”, is not an exaggeration. After the cleanup, the members of... Read more »

Posted on 10 June 2014 | 5:16 pm

Do You SUP and Share?

Stand-up Paddle Boarding (SUPing). The phrase brings up images of people catching waves with their paddles airborne or gliding across the ocean top. The new sport is evolving and still expanding, but one thing is for sure; it is here to stay. So if the sport is more than a fad, how are you going to become a part of it? My suggestion? Come into the Paddle Sports Center and check out our Adventure¬†Co-Op.¬† But why paddle with the Adventure Co-Op instead of buying your own board? There’s an endless list of benefits, but the top 3 are simple. If you’re new to paddling, you’ll need a little instruction. Having... Read more »

Posted on 3 June 2014 | 10:36 pm